After trialling an apple harvesting robot in Hawkes Bay, New Zealand, we had an excess supply of apples needing a use. A few other engineers and myself decided to make a batch of apple cider, brand it, package it up, and give it as a gift to parting members of our team.
I was in charge of packaging and marketing. After conducting zero market research and consulting a focus group having only myself as a member, the brand Garden7 was decided. A logo was created that included a robotic element, where the number seven is in the shape of a robot arm. This was then turned into a label suitable for printing on label paper. After that, I created an engraving design that could be engraved into acrylic (using my CNC cutter). An acrylic window was created to replace the original wooden cover, onto which the Garden7 Cider Co brand and a special message was engraved.
Bottle next to the engraved acrylic window
Vector graphic label used to print onto the labels
Two bottles of Garden7 cider with custom engraved acrylic windows