Bottled Cider Gift Pack

After trialling an apple-harvesting robot in Hawke's Bay, New Zealand, we had more apples than we needed. A few other engineers and I decided to make cider and give it to departing members of the team.

I was in charge of packaging and marketing. After conducting zero market research and consulting a focus group having only myself as a member, the brand Garden7 was decided. The logo uses a robot arm for the seven and appears on the bottle labels. For the gift boxes, I replaced the wooden lids with acrylic windows, then engraved the logo and a message using my CNC cutter.

Bottle next to the engraved acrylic window

Vector graphic label used to print onto the labels

Two bottles of Garden7 cider with custom engraved acrylic windows